Izimpahla zokugqoka zasemgwaqweni zibe noshintsho olukhulu emashumini ambalwa eminyaka adlule, zasuka ekubeni yi-niche subculture ziye zaba namandla embonini yemfashini evamile. Lokhu metamorphosis kuwubufakazi bemvelo eguquguqukayo yemfashini kanye nekhono layo lokuzivumelanisa nokuvumelana nezizukulwane ezahlukene. Njengenkampani esebenza ngokukhethekile ngezimpahla zokugqoka zasemgwaqweni emakethe yamazwe ngamazwe, sibonile futhi saba nesandla kulokhu kuvelela mathupha. Kulokhu okuthunyelwe kwebhulogi, sizohlola umlando, amathonya abalulekile, nezitayela zesikhathi esizayo zezingubo zasemgwaqweni, sigqamisa uhambo lwazo ukusuka emigwaqweni kuya esigabeni semfashini yomhlaba.
I. Umsuka Wezingubo Zasemgwaqweni
Izimpande ze-Streetwear zingalandelelwa emuva kuma-1970s kanye nama-1980s e-United States, lapho kwavela khona njengesitayela esihlukile esihlotshaniswa nama-subcultures ahlukahlukene, okuhlanganisa i-skateboarding, i-punk rock, ne-hip-hop. Lawa ma-subcultures ayebonakala ngomoya wawo wokuhlubuka kanye nesifiso sokubekela inselele isimo esikhona manje, futhi ukukhetha kwawo kwemfashini kwabonisa le etho.
I-Skateboarding: Isiko le-skate lidlale indima ebalulekile ekubumbeni izingubo zasemgwaqweni. Abashwibi bathanda izingubo ezisebenzayo neziqinile ezingamelana nobunzima bomdlalo wabo. Amabhrendi afana noVans kanye ne-Thrasher abe yisakhiwo sodumo kulo mphakathi, ngemiklamo yawo elula kodwa ekhangayo.
I-Punk Rock: Ukunyakaza kwe-punk rock ilethe isimo sengqondo se-DIY (do-it-yourself) kumfashini. Abathandi be-punk benza izingubo zabo ngendlela oyifisayo ngamapheshana, izikhonkwane, nezindwangu eziklebhukile, bakha ukubukeka okungaphekiwe nokungapholishiwe okwakungahloniphi futhi kungumuntu ngamunye.
I-Hip-Hop: Isiko le-Hip-hop, eliqhamuke e-Bronx, eNew York, lethule ubuhle obusha ezimpahleni zasemgwaqweni. Amajini angama-Baggy, ama-hoodies amakhulu, namalogo agqamile kwaba izinto eziyisisekelo zalesi sitayela, nemikhiqizo efana ne-Adidas ne-Puma yazuza ukuvelela ngokuzihlanganisa nabaculi be-hip-hop nabadansi.
II. Ukunyuka kwe-Iconic Streetwear Brands
Njengoba izingubo zasemgwaqweni zathola ukuduma ngeminyaka yawo-1990 nasekuqaleni kwawo-2000, kwavela izinhlobo ezimbalwa zemikhiqizo njengabaholi embonini, ngayinye iletha ubuhlakani bayo obuhlukile nefilosofi.
I-Supreme: Yasungulwa ngo-1994 nguJames Jebbia, i-Supreme yasheshe yaba intandokazi yehlelo phakathi kwabashushuluzi nabathanda izingubo zasemgwaqweni. Ukwehla kohlobo olukhawulelwe lomkhiqizo nokusebenzisana namaciko nabaklami kudale umuzwa wokukhethekile kanye ne-hype, okwenza i-Supreme ibe uphawu lwezingubo zomgwaqo ezipholile nezifiselekayo.
I-Stüssy: I-Stüssy, eyasungulwa ngu-Shawn Stüssy ngeminyaka yawo-1980, ivame ukutuswa ngokuphayona ukunyakaza kwezingubo zasemgwaqweni zesimanje. Ukuhlanganiswa kwayo kwemithonya ye-surf, i-skate, ne-hip-hop, kuhlanganiswe nezithombe ezigqamile namalogo, kusetha ithoni kumabhrendi ezimpahla zasemgwaqweni zesikhathi esizayo.
I-Bathing Ape (BAPE): Yasungulwa ngu-Nigo e-Japan, i-BAPE ilethe inhlanganisela eyingqayizivele yemfashini yasemgwaqweni yase-Japan kanye nesiko le-hip-hop laseMelika. Yaziwa ngamaphethini ayo okuzifihla ahlukile kanye nama-hoodies oshaka, i-BAPE yaba yinto yomhlaba wonke futhi yaba nomthelela emikhiqizweni eminingi yesimanje yezingubo zasemgwaqweni.
III. I-Streetwear's Mainstream Breakthrough
Iminyaka yawo-2010 ikhombise ukuguquka kwezimpahla zokugqoka zasemgwaqeni njengoba zisuka emaphethelweni zaya phambili embonini yezemfashini. Kunezici ezimbalwa ezibe nomthelela kule mpumelelo evamile:
Izincomo Zosaziwayo: Osaziwayo nabaculi badlale indima ebalulekile ekwandiseni izingubo zasemgwaqweni. Abaculi abafana no-Kanye West, u-Pharrell Williams, kanye no-Rihanna bamukele ubuhle bezingubo zasemgwaqweni futhi basebenzisana nemikhiqizo emikhulu, okwenza izingubo zasemgwaqweni zigqame.
Ukusebenzisana Kwemfashini Ephakeme: Imikhiqizo yasemgwaqweni yaqala ukusebenzisana nezindlu zemfashini ephezulu, yafiphalisa imigqa phakathi kokunethezeka nesitayela somgwaqo. Ukusebenzisana okuphawulekayo kufaka phakathi i-Supreme x Louis Vuitton, i-Nike x Off-White, ne-Adidas x Yeezy. Lobu budlelwano bukhuphule izinga lezimpahla zokugqoka zasemgwaqeni futhi kwandisa ukufinyelela kwazo kuzithameli eziningi.
Ithonya Lemithombo Yezokuxhumana: Amapulatifomu afana ne-Instagram ne-TikTok avumele abathanda izingubo zasemgwaqweni ukuthi babonise izingubo zabo futhi baxhumane nabantu abacabanga okufanayo. Ukwanda kwabagqugquzeli kanye nama-blogger emfashini kuye kwathuthukisa ubukhona bezingubo zasemgwaqweni futhi kwakwenza kufinyeleleke kalula kubabukeli bomhlaba wonke.
IV. Umthelela Wamasiko Wezingubo Zasemgwaqweni
Ithonya lezingubo zomgwaqo lidlulela ngalé kwemfashini; sekuyisiko elidala umculo, ubuciko kanye nendlela yokuphila.
Umculo Nobuciko: I-Streetwear inobudlelwano be-symbiotic nomculo nobuciko. Imikhiqizo eminingi yezimpahla zasemgwaqweni isebenzisana nabaculi nabaculi ukuze bakhe izingcezu ezihlukile nezinomkhawulo. Lokhu kushintshaniswa kwempova kukhuthaza ubuhlakani nokuqamba izinto ezintsha, kweqa imingcele yakho kokubili imfashini nobuciko.
Umphakathi kanye Nobunikazi: Izimpahla zokugqoka zasemgwaqweni zikhuthaza umuzwa womphakathi nokuba ngowakho phakathi kwabathandi bawo. Ukwehla kwenguqulo enomkhawulo nokukhishwa okukhethekile kudala umuzwa wobudlelwane phakathi kwabalandeli abathanda isiko. Ukwengeza, izingubo zasemgwaqweni zivumela abantu ukuthi baveze ubunikazi babo kanye nezindinganiso zabo ngokukhetha izingubo zabo.
Ukuphawula Komphakathi: Izingubo zomgwaqo zivame ukusebenza njengendawo yokuphawula kwezenhlalo nezepolitiki. Amabhrendi amaningi asebenzisa inkundla yawo ukubhekana nezindaba ezibalulekile ezifana nokulingana kwezinhlanga, ukubandakanywa kobulili, nokusimama kwemvelo. Le ndlela yokukhathalela umphakathi ihambisana nesizukulwane esisha futhi igcizelela ukubaluleka kwezingubo zasemgwaqweni emphakathini wamanje.
V. Amathrendi Esikhathi esizayo ku-Streetwear
Njengoba izingubo zokugqoka zasemgwaqweni ziqhubeka nokuvela, amathrendi ambalwa akha umkhondo wazo wesikhathi esizayo:
Ukusimama: Ngokuqwashisa okwandayo ngezindaba zemvelo, ukusimama sekuba into esemqoka okugxilwe kuyo ezimpahleni zezimpahla zasemgwaqweni. Izinto zokwakha ezinobungani nemvelo, izinqubo zokukhiqiza ezilungile, kanye nezinhlelo zemfashini eziyindilinga ziya ngokuya ziba namandla njengoba abathengi befuna imikhiqizo enomthwalo wemfanelo futhi esimeme.
Ukuhlanganiswa Kobuchwepheshe: Ukuhlanganiswa kobuchwepheshe kuguqula izingubo zasemgwaqweni. Kusukela emibukisweni yemfashini ebonakalayo kuye kuma-try-on we-augmented reality (AR), amabhrendi asebenzisa ubuchwepheshe bokuthuthukisa ulwazi lokuthenga nokuhlanganyela nezithameli zabo ngezindlela ezintsha.
I-Fluidity Yobulili: Izingubo zasemgwaqweni ziqhubekela ekuhlanganiseni okwengeziwe nasekushintsheni ubulili. Imiklamo ye-unisex kanye namaqoqo angathathi hlangothi ngobulili aya ngokuya evame kakhulu, okubonisa ushintsho olubanzi lwamasiko ekwephuleni izimiso zobulili ezivamile.
Ukwenza ngokwezifiso kanye nokwenza kube ngokwakho: Ukwenza ngokwezifiso kanye nokwenza kube ngokwakho kusenhliziyweni yesikhalo sezingubo zasemgwaqweni. Amabhrendi ahlinzeka ngezinketho eziningi kubathengi ukuze bakhe izingcezu ze-bespoke ezibonisa isitayela sabo esiyingqayizivele nobuntu. Lo mkhuba wenziwa lula ukuthuthuka kokuphrinta kwedijithali kanye nokukhiqizwa okudingekayo.
Isiphetho
Uhambo lwezingubo zomgwaqo ukusuka ku-subculture ukuya kwimfashini evamile liwubufakazi bokuvumelana nezimo nokubaluleka kwamasiko. Njengenkampani esebenza ngokukhethekile ngezingubo zasemgwaqweni ezingokwezifiso, siyaziqhenya ngokuba yingxenye yalo mkhakha oguquguqukayo nohlala uvela. Sizibophezele ekuqhubekiseni phambili imingcele yokuklama, ukwamukela ukusimama, kanye nokugubha umoya ohlukahlukene nobandakanyayo wezingubo zasemgwaqweni. Kungakhathaliseki ukuthi ungumshisekeli wesikhathi eside noma umusha endaweni, sikumema ukuthi uhlanganyele nathi ekuhloleni amathuba angenamkhawulo wezingubo zokugqoka zasemgwaqweni zangokwezifiso.
Isikhathi sokuthumela: Jul-06-2024
