UChampion Waduma Kangaka Kanjani?

Okuqukethwe

 

• Iqalephi iChampion futhi ikhule kanjani?
• Ukusebenzisana Nosaziwayo Kwabhebhethekisa Kanjani Ukunyuka Kwaso?
• Iyiphi indima eyadlalwa yi-Streetwear Emvuselelweni Yompetha?
• Yini Imikhiqizo Emisha Engayifunda Empumelelweni Yompetha?

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Iqalephi iChampion futhi ikhule kanjani?

 

Umlando Wakuqala: I-Utility Over Fashion

I-Champion yasungulwa ngo-1919 njenge-"Knickerbocker Knitting Company," kamuva yaqanjwa kabusha. Ithole ukuhlonishwa ngokuhlinzeka ngama-sweatshirts aqinile ezikoleni namasosha ase-US phakathi ne-WWII.

 

I-Reverse Weave Innovation

Ngo-1938, uChampion wadala ubuchwepheshe be-Reverse Weave®, esiza izingubo ukuthi zimelane nokushwabana okuqondile.^[1]—uphawu olusasetshenziswa nanamuhla.

 

Inani eliphakeme kakhulu lama-Athleticwear

Phakathi neminyaka yawo-1980 nama-90s, uChampion wahlomisa amaqembu e-NBA futhi waba yisisekelo sezingubo zemidlalo zesikole samabanga aphezulu, wakha ukujwayelana nezimakethe eziningi.

^[1]I-Reverse Weave iyidizayini ebhalisiwe ethi Champion futhi isalokhu iyibhentshimakhi yekhwalithi ekwakhiweni koboya beboya.

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Ukusebenzisana Nosaziwayo Kwabhebhethekisa Kanjani Ukunyuka Kwaso?

 

Champion x Supreme and Beyond

Ukusebenzisana nezithonjana zezingubo zasemgwaqweni ezifanaI-Supreme, Vetements, kanye ne-KITHiqhubekisele uChampion esikweni lemfashini esikhundleni sokusebenza nje.

 

Izincomo Zosaziwayo

Abaculi abafana no-Kanye West, u-Rihanna, no-Travis Scott bathwetshulwe ku-Champion, okwandisa ukubonakala kwayo.

 

Ukudayiswa kabusha komhlaba wonke kanye nesiko le-Hype

Ukwehla okukhawulelwe kwakha ama-spikes esidingo. Kumapulatifomu okuthengisa kabusha afana ne-Grailed ne-StockX, ukusebenzisana kwe-Champion kube izimpawu zesimo.

 

Qaphela:Ukubonakala kosaziwayo kuhlanganiswe nesiko lokuyeka kuguqule i-Champion ibe ibhrendi elungele inkundla yezokuxhumana.

 

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Iyiphi indima eyadlalwa yi-Streetwear Emvuselelweni Yompetha?

 

I-Nostalgia ne-Retro Appeal

Ubuhle bukaChampion's '90s buqondaniswe negagasi lemvuselelo yakudala, okwenza ukusikeka kwayo kwangempela namalogo afiseleke kakhulu.

 

I-Streetwear Alternative Ethengekayo

Ngokungafani nokwehla komklami okunenani eliphezulu, uChampion unikeze ama-hoodies ekhwalithi angaphansi kuka-$80, okwenza afinyeleleke kubabukeli abaningi.

 

Ukunwetshwa Kwezitolo kanye ne-Hype

Kusukela ku-Urban Outfitters kuya ku-SSENSE, uChampion waba yonke indawo ngenkathi esagcina ukwethembeka kubalandeli bemfashini be-niche.

 

^[2]I-GQ kanye ne-Hypebeast bobabili bakleliswe njengabashampeni ezinkampanini zabo eziphezulu eziyi-10 ezivuselelwe zango-2010.

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Yini Imikhiqizo Emisha Engayifunda Empumelelweni Yompetha?

 

Ubude be-Brand kanye nokuvuselelwa kabusha

I-Champion yasinda ngokuhlala ithembekile ezimpandeni zayo ngenkathi yamukela izitayela zesimanje. Le bhalansi iyenze yafaneleka ezizukulwaneni eziningi.

 

Ubambiswano Oluhlelekile

Ukuhlanganyela okukhethwe ngokucophelela kwakha ukwahluka ngaphandle kokubeka engcupheni ubunikazi obuyinhloko—indlela amabhrendi amaningi asafufusa angayilingisa.

 

Isikhalazo Siningi Sihlangabezana Nobunikazi Bangokwezifiso

Ngenkathi i-Champion yanda kakhulu, amabhrendi namuhla angakhetha ukukhiqiza ngokwezifiso ukuze asungule isithombe se-niche, sekhwalithi ephezulu.

 

Uyafuna Ukwakha Ibhrendi Elifana Nompetha? At Busisa iDenim, sisiza abadali neziqalo zemfashini ukuthi benze ama-hoodies angokwezifiso, ama-tees, nokunye okwengeziwe—okusekelwe iminyaka engu-20 yobuchwepheshe bokukhiqiza.

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